[tygo]

That's a lot of ice.

http://www.foxnews.com/leisure/2010/07/22/worlds-strongest-beer-launches-bottle/?test=latestnews

[nicneufeld]

Marketing gimmick.  If they are using freeze distillation...it is still distillation.  What they did is make a whiskey, just using an alternate method of distillation. 

And I promise you, $800 will buy you a much, much better cask strength Scottish whisky than this.  They call it a "blond belgian ale" but that is just the fermented whisky mash, really.  If you distill it to 110proof it is whisky, not beer, any more than bourbon is just a really strong corn-adjunct ale, or cognac is an extra potent white wine.

[theDarkSide]

Marketing gimmick. 

Well, it's working because they're name is all over the interwebs today.

[deepsouth]

i think the animal skin bottles are pretty lame.  i understand it's for attention and they are getting it and i'm adding to it..... 

i dunno....  i've had a few brewdog beers and without exception, they have been expensive and disappointing.

[Thirsty_Monk]

I wonder when gimick is not going to be enough to keep them in business.

[beersk]

Lame...

[chrisinestes]

floccinaucinihilipilification 

[kylekohlmorgen]

Marketing gimmick. 

+1

Next they'll be delivering these bottles with Clydesdales...

If they are using freeze distillation...it is still distillation.

+1

This is how they make several different types of vodka.