Makes sense. I remember P&G went through a culling of their brands a few years ago, they found out they had a lot of brands they were stealing sales from themselves, and spending a lot of money they didn't have to. I imagine if they bought too many breweries we'll be hearing about a few closing down in a few years.
The "building from the ground up" space seems interesting. I'm not quite sure what that means-are they planning on building in major markets only, and build unique brands for specific markets? Does it just mean focusing on partnering US breweries they own with up and comers in foreign markets?