[Wilbur]

It's been a while since I've heard of another dumb beer name cease and desist.

http://www.idahostatesman.com/entertainment/ent-columns-blogs/words-deeds/article178313626.html

This one happens to be AB Inbev vs. Small brewing, but I kind of wonder where this thing is going to stop. Obviously with companies that distribute further, they're going to be aware and take care of more of those issues. I kind of wish the industry would generate a set of guidelines for what is ok and what isn't.

[Stevie]

I think AB has a decent shot here. Not at all ridiculous.

[dmtaylor]

Evil.  Senseless.  Unjustified.  Stupid.

[MDixon]

What I'm wondering is why everyone has to apply for a mark. Also I did not see in the C&D if 10 barrel actually had a mark or not for Apocalypse. Rename it Hipster A and black out the rest of the word on the cans.

[old.va.brewer]

Evil.  Senseless.  Unjustified.  Stupid.

Really agree, does AB think we don't known what IPA is.



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[kramerog]

I kind of wish the industry would generate a set of guidelines for what is ok and what isn't.

The two industry guidelines merely say don't infringe someone else's rights.  Trademark infringement is too fact specific to lend itself to specific and simple rules.

[kramerog]

Also I did not see in the C&D if 10 barrel actually had a mark or not for Apocalypse.

I did not see the C&D because it has be taken down by Mason, but 10 Barrel can have a mark even if it is not registered.