Floor malting is a marketing term. Sure, the barley is malted traditionally on the floor and turned/shoveled by hand after each steep but that's it.
There is no other difference. Modification is the same unless purposefully cut short.
Now if it said "Wood fire kilned" as opposed to an electronically controlled kiln profile then yes there would probably be a noticeable difference.
I haven't tested it but a triangle test would most certainly indicate that there is no discernable difference. Maybe someone (Brulosophy, Experimental Brewing, etc...) can do an experiment on this.
Trying malting your own sometime and you'll see what I mean.
As far as adjuncts are concerned, I don't believe they're required to make a light lager, one can use all malt, proper mash temps and perhaps amylase enzyme.