Author Topic: Not sure I understand Sam Adams approach here Sam ‘76  (Read 1285 times)

Offline majorvices

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Not sure I understand Sam Adams approach here Sam ‘76
« on: January 21, 2018, 03:50:03 PM »
I can’t figure out there angle here... a lager that tastes like an ale??? I’m not following. 


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Offline HoosierBrew

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Re: Not sure I understand Sam Adams approach here Sam ‘76
« Reply #1 on: January 21, 2018, 03:58:28 PM »
Yeah, I don't get it, either. Normally an ale-like lager would be a failure. Except for maybe a Cal Common I guess. I'll pass.
Jon H.

Offline alestateyall

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Not sure I understand Sam Adams approach here Sam ‘76
« Reply #2 on: January 21, 2018, 04:01:27 PM »
You probably have to think about it from the perspective of a beer drinker or marketer (throw out all you know as a brewer.)

I have never seen that beer. So my guess is  just a guess. I bet it is  something along the lines of Hops Fell (hoppy lager).  Most consumers think a lager is a yellow lawn mower beer. This one is bigger and has lots of hop flavor. You know, “like an Ale.”
« Last Edit: January 21, 2018, 04:18:37 PM by alestateyall »

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Re: Not sure I understand Sam Adams approach here Sam ‘76
« Reply #3 on: January 21, 2018, 04:12:29 PM »
Marketing
Life begins at 60.....1.060, that is!

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Online klickitat jim

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Re: Not sure I understand Sam Adams approach here Sam ‘76
« Reply #4 on: January 21, 2018, 04:45:20 PM »
It's not new. Boston Lager is easily confused as a Pale Ale. Pour one blind for your BJCP buddies and ask them to declare what style it is.

Offline majorvices

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Re: Not sure I understand Sam Adams approach here Sam ‘76
« Reply #5 on: January 21, 2018, 04:56:38 PM »
You probably have to think about it from the perspective of a beer drinker or marketer (throw out all you know as a brewer.)

I have never seen that beer. So my guess is  just a guess. I bet it is  something along the lines of Hops Fell (hoppy lager).  Most consumers think a lager is a yellow lawn mower beer. This one is bigger and has lots of hop flavor. You know, “like an Ale.”

Yeah, Hops Fell was a marketing failure for us. Name sucked and the theme "Hop Lager" sucked too. Beer was well received by those that understood it. That was the first "Flagship" product we have ever pulled from the market. I might re-brand it this year.

So I get that it is marketing it's just really vague to me. It doesn't explain to the knowledgeable brewer or the passive consumer what it is.

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Re: Not sure I understand Sam Adams approach here Sam ‘76
« Reply #6 on: January 21, 2018, 05:03:19 PM »
Haven't seen the beer, just the advertising. But it puts me in mind of the "specially brewed to combine the qualities of a lager and an ale" slogans attached to Molson Golden and other Cream Ale-type old timers.
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Offline majorvices

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Re: Not sure I understand Sam Adams approach here Sam ‘76
« Reply #7 on: January 21, 2018, 05:23:47 PM »
Haven't seen the beer, just the advertising. But it puts me in mind of the "specially brewed to combine the qualities of a lager and an ale" slogans attached to Molson Golden and other Cream Ale-type old timers.

Ahhh ... maybe it is a cream ale. I didn't think of that. I used to love to drink my dad's Genny Cream Ale growing up in PA as a teenager.

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Re: Not sure I understand Sam Adams approach here Sam ‘76
« Reply #8 on: January 21, 2018, 05:31:25 PM »
Haven't seen the beer, just the advertising. But it puts me in mind of the "specially brewed to combine the qualities of a lager and an ale" slogans attached to Molson Golden and other Cream Ale-type old timers.

Ahhh ... maybe it is a cream ale. I didn't think of that. I used to love to drink my dad's Genny Cream Ale growing up in PA as a teenager.
Genny "pounders" -- the 16 oz stubby bottles!  The go-to of my youth.
Rob
Akron, Ohio

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Offline alestateyall

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Re: Not sure I understand Sam Adams approach here Sam ‘76
« Reply #9 on: January 21, 2018, 05:33:13 PM »
You probably have to think about it from the perspective of a beer drinker or marketer (throw out all you know as a brewer.)

I have never seen that beer. So my guess is  just a guess. I bet it is  something along the lines of Hops Fell (hoppy lager).  Most consumers think a lager is a yellow lawn mower beer. This one is bigger and has lots of hop flavor. You know, “like an Ale.”

Yeah, Hops Fell was a marketing failure for us. Name sucked and the theme "Hop Lager" sucked too. Beer was well received by those that understood it. That was the first "Flagship" product we have ever pulled from the market. I might re-brand it this year.

So I get that it is marketing it's just really vague to me. It doesn't explain to the knowledgeable brewer or the passive consumer what it is.
I think Hops Fell was good and I wasn’t trying to rag on it.  I will admit, not being from Alabama, “Hops Fell on Alabama” and its similarity to “Stars fell on Alabama” went right over my head.

Offline majorvices

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Re: Not sure I understand Sam Adams approach here Sam ‘76
« Reply #10 on: January 21, 2018, 05:33:42 PM »
Haven't seen the beer, just the advertising. But it puts me in mind of the "specially brewed to combine the qualities of a lager and an ale" slogans attached to Molson Golden and other Cream Ale-type old timers.

Ahhh ... maybe it is a cream ale. I didn't think of that. I used to love to drink my dad's Genny Cream Ale growing up in PA as a teenager.
Genny "pounders" -- the 16 oz stubby bottles!  The go-to of my youth.
Haha! Yeah I still have a soft spot for that beer


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Offline majorvices

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Re: Not sure I understand Sam Adams approach here Sam ‘76
« Reply #11 on: January 21, 2018, 05:34:26 PM »
You probably have to think about it from the perspective of a beer drinker or marketer (throw out all you know as a brewer.)

I have never seen that beer. So my guess is  just a guess. I bet it is  something along the lines of Hops Fell (hoppy lager).  Most consumers think a lager is a yellow lawn mower beer. This one is bigger and has lots of hop flavor. You know, “like an Ale.”

Yeah, Hops Fell was a marketing failure for us. Name sucked and the theme "Hop Lager" sucked too. Beer was well received by those that understood it. That was the first "Flagship" product we have ever pulled from the market. I might re-brand it this year.

So I get that it is marketing it's just really vague to me. It doesn't explain to the knowledgeable brewer or the passive consumer what it is.
I think Hops Fell was good and I wasn’t trying to rag on it.  I will admit, not being from Alabama, “Hops Fell on Alabama” and its similarity to “Stars fell on Alabama” went right over my head.
I didn’t think you were and, yeah, dumb name I never liked


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Offline dmtaylor

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Re: Not sure I understand Sam Adams approach here Sam ‘76
« Reply #12 on: January 21, 2018, 06:27:39 PM »
If it tastes good, I'll drink it.
Dave

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Offline alestateyall

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Not sure I understand Sam Adams approach here Sam ‘76
« Reply #13 on: January 21, 2018, 06:29:50 PM »
I went to San Adams’s website.

I think Sam ‘76 is two beers blended. Result: 12 IBU with lots of hop flavor and aroma.

Here are the food pairings from their site. Who would not want to try this beer after seeing these food pairings?! I could live on this and beer...Maybe Sam ‘76 is for me!

SMALL PLATES:
Pigs in a blanket, shrimp spring rolls

ENTREES:
Grilled pork chop, bacon cheeseburger, grilled hot dog/brats

DESSERTS:
Strawberry shortcake, snickerdoodle cookies

https://www.samueladams.com/craft-beers/sam-76
« Last Edit: January 21, 2018, 06:32:04 PM by alestateyall »

Online Robert

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Re: Not sure I understand Sam Adams approach here Sam ‘76
« Reply #14 on: January 21, 2018, 06:34:15 PM »
Sounds like none of has has actually tried it.  I went to the website too, and my local market supposedly has it.  I'm gonna make a beer run and report back!
Rob
Akron, Ohio

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De gustibus non est disputandum.

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