Let’s not forget breweries need to sell their beer and turn over tanks. Good luck selling a tank of kolsch or pils faster than an over hopped anything. I’m not a fan of many popular things (pop music, reality tv, song and dance comps, malls, savage warrior gladiator runs), but people love that stuff and companies make a crap ton of money schlepping these products (looking at you Timberlake, #horriblehalftimeshow.) IPA will be around until demand dissipates, If the market starts to demand pils, pils will be made. The problem is that for 75 years or so pils variants were all that were available here. So in that sense IPA’s dominance over the past 15 years, pales to the 150 years or so, of pils marketplace dominance. A great kolsch or pils in a market with little demand for it, will equate to a loss, or at the very least, a significant opportunity cost to the brewery.
“Cash rules everything around me, C.R.E.A.M. get the money!” Method Man
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