^^^^
Helles just means "pale." Stout just means "big." Taken at face value, as the terms were originally intended, there's nothing controversial about either of those examples. Style police need to chillax. With a stout, Helles, hoppy, hazy ale maybe.
I disagree and here's why:
Frankenstein.
I had to explain to my son last night the confusion over the name Frankenstein. Frankenstein is the doctor, not the creature. Except that in nearly every culture aware of the story, Frankenstein is the creature. It has taken root to the point where going back to calling him "The creature" just seems at odds with pop culture.
Is it right to invoke Helles meaning "pale"? Yes. Grammatically and technically, yes. Can we go back to a time where a Helles is any pale beer under the sun? Not likely. I think styles guidelines are mostly nonsense. Yet, Helles is a distinct beer in flavor and appearance from a Pils, or an Export, or a Kolsch, or a Festbier. And they are all pale.
The Brulosophy thing was a joke on my part. They can call whatever they want whatever they'd like. I think there are clear differences between beers of different styles that share some commonalities, and in that regard, style guidelines make perfect sense.