And I can appreciate that the style may not seem like an IPA if you're going by the traditional IPA definition. I've started to accept that it has become common parlance to refer to any highly hopped beer as "____ IPA", even if the amount of hops used is the only thing it has in common with an IPA.
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This fits with what Gordon Strong said in the 2015 BJCP guidelines. At first the "colored" IPAs had different names like Cascadian Dark Ale, Northwest Red, but those weren't as clear to understand as Black IPA and Red IPA. Of course, traditionalists balked at a Black Pale Ale or a Red Pale Ale, but Gordon said that for all intents and purposes, in the American market IPA, the acronym for India Pale Ale, doesn't exist anymore. 'IPA' as a word is any hoppy bitter beer with tons of hop aroma and flavor (and newer styles are even dialing back the bitter part).
The only thing I've read about the Brut IPA is that it was specifically formulated to be a regional style. Someone is trying really hard to make a "San Diego-style" IPA. They just want to be different.