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Author Topic: Null availability of Viking Null-Lox malts  (Read 1583 times)

Offline Richard

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Null availability of Viking Null-Lox malts
« on: December 12, 2018, 03:28:32 pm »
In a thread from July (https://www.homebrewersassociation.org/forum/index.php?topic=32061.0 ) narcout posted that MoreBeer was selling all 38 varieties of Viking malt. After reading the article on LOX-less malts in the new edition of BYO magazine (https://byo.com/article/lox-less-malts-their-impact-on-staling-and-head-retention/ ) I decided to check into their availability. MoreBeer now lists only 36 varieties of Viking malt, and they do not have the Viking Pale Zero or Pilsner Zero. I went to the Viking web site, and they no longer list the Pale Zero as one of their products, although they do still list the Pilsner Zero. I wonder what is going on.
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Online hopfenundmalz

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Re: Null availability of Viking Null-Lox malts
« Reply #1 on: December 12, 2018, 05:18:45 pm »
I think I brought up the Simpsons NUll LOX malts here  and was shot down. Will read the article, it just showed up today.
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Offline Richard

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Re: Null availability of Viking Null-Lox malts
« Reply #2 on: December 13, 2018, 01:52:38 pm »
I'm not trying to restart the debate on the usefulness of these malts. I am wondering why a major maltster would take a product off the market.
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Online denny

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Re: Null availability of Viking Null-Lox malts
« Reply #3 on: December 13, 2018, 01:56:27 pm »
I'm not trying to restart the debate on the usefulness of these malts. I am wondering why a major maltster would take a product off the market.

Because people weren't buying it?
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Offline Richard

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Re: Null availability of Viking Null-Lox malts
« Reply #4 on: December 13, 2018, 08:09:47 pm »
I'm not trying to restart the debate on the usefulness of these malts. I am wondering why a major maltster would take a product off the market.

Because people weren't buying it?
Or maybe something went wrong with it. There are a number of possibilities, and I was wondering if anyone had any information on which one is correct.
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Offline Robert

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Re: Null availability of Viking Null-Lox malts
« Reply #5 on: December 13, 2018, 08:46:03 pm »
If it is still being produced by Viking (haven't looked but I bet it is,) I'm inclined to buy the slow-mover hypothesis.  These malts are probably of greatest interest to a very specific group of commercial operations, and an even  more limited group of homebrewers.   If it passes its best-by date in the warehouse (or just takes up valuable space there,) MB eats the cost.  Bet you missed a fire sale on the stuff.

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« Last Edit: December 13, 2018, 08:48:59 pm by Robert »
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Offline Richard

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Re: Null availability of Viking Null-Lox malts
« Reply #6 on: December 13, 2018, 10:19:48 pm »
If it is still being produced by Viking (haven't looked but I bet it is,) I'm inclined to buy the slow-mover hypothesis.  These malts are probably of greatest interest to a very specific group of commercial operations, and an even  more limited group of homebrewers.   If it passes its best-by date in the warehouse (or just takes up valuable space there,) MB eats the cost.  Bet you missed a fire sale on the stuff.

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That would explain why MoreBeer isn't selling it anymore, but not why it isn't listed on the Viking web site anymore if they are still producing it. I wasn't really looking to buy any, but after the magazine article I just wanted to look at the specs a little more.
« Last Edit: December 13, 2018, 10:46:15 pm by Richard »
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