If what you're doing works, I'd say keep doing it. But in general, fermentation schedules are planned around either a rising or steady temperature rather than lowering it in the middle. The concern is that lowering the temperature prematurely will shut down the yeast to some degree, and I'm not sure what it would be intended to do. If you want a flavor profile characteristic of either warm or cool (for the strain) fermentation, that is, fruitier or cleaner, the early stages are where that will be influenced. But again, it's all about what works for you. You could try a batch starting at the lowest temperature you find acceptable and let the temperature rise to 68° after the 2/3 of the way, or ~50% AA, I've mentioned, and see if it's any different, or more or less convenient. If nothing else, it's less complicated.
On a side note, the genomic research has shown 029 is an English yeast in the Whitbread B family. In that context, 30 hours to 50% sounds about right. Probably for most ale yeast. But I'm not sure what conditions they used to determine that. (If fermentation data for a given strain don't include fermentation temperature I'd default to assuming they use the high end, maybe 68°, so that the analyses of fermentation products are worst case values.)
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