For me, the best thing about the BBiA edition is the accompanying recipes to some of those best beers. I like to see how the editors try to mimic the real deal.
The AHA might want to consider that the magazine could be some members’ only connection to the mothership.
Along with certain discounts which have been more and more austere due to the pandemic, the requirement to enter certain competitions which are rarely taking place lately, and a requirement to be a member in some clubs who may/may not even meet anymore, the magazine could one of the only reasons people join/maintain their membership.
I dunno ...but making it sound like members should be happy to get it at all is probably not the best PR angle.
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I apologize it that was how it came across. My point was that you don't buy a mag subscriptipn.
It’s cool. But from the AHA itself: “Members get discounts on beer, food, and merchandise, plus a
subscription to Zymurgy magazine online, and unlimited access to medal-winning and clone recipes for just $3.99 a month.”
I don't mind the articles about adjacent hobbies nearly as much as I mind people who have chosen themselves to be representatives of the membership treating member feedback so dismissively.
It happens occasionally around here. Not often but it does happen. I think who’s representing who gets confused a bit at times. I reported it once but it was dismissed as my misunderstanding. So, I just decided to ignore it, chalking it up to human character, and voted with my dollar a cpl yrs ago.
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