While I absolutely agree that the brewing side of ABI has certainly done all the deeds mentioned above, the title to this thread is ABI is trying to take over the Homebrew market. When I first learned ABI bought Northern Brewer I swore I’d never place another order with them because I want to support independent craft artisans. But my position is softening. Here’s why:
1) One Homebrew store cannot be considered taking over the market. If things progress into ABI eliminating all competition thru predatory tactics then an argument could be made. But I think that argument is a bit premature at this point for this market.
2) Buying local is nostalgic and I am a proponent, but it can only go so far. I am certainly as patriotic as the next guy. But in my neck of the woods hops aren’t grown, barley is not grown or malted, and yeast isn’t commercially wrangled. What if I want to buy German barley, hops, and yeast for a Helles? I couldn’t without international big business. Would I prefer to live in a small town and buy from a local shop keeper? Sure. Shopping at the individual European cheese, wine, butcher, bakery, brewery, etc, etc was right up my alley. But if a local shop can’t get what I’m looking for or maybe doesn’t even exist in my town, then I am left with buy it online or go without.
3) What if Northern Brewer offers a small businessman’s products that cannot be locally obtained or the next closest store that has the product is a thousand miles further away? Going without sure doesn’t help the small business who’s product is sold by NB. And you can’t blame the small business owner from trying to get his product visible in the market via NB. So to support independent craft artisans I would choose to buy from a Homebrew store which is closer to me and owned by an International Corporation.
I dunno. We use International Corporations daily. I typed this on a product made by one. I have products made by one sitting in my driveway. Having a venture capital firm owning an otherwise arguably great Homebrew store isn’t taking over the market. Doesn’t mean they won’t try. It just means they haven’t today.
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