Author Topic: AB Inbev purchases MoreBeer, negotiates for Lagunitas  (Read 550 times)

Offline Richard

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AB Inbev purchases MoreBeer, negotiates for Lagunitas
« on: April 01, 2019, 02:51:26 PM »
The New York Times reported today (see the link below to the article) that AB Inbev announced their purchase of the homebrew supply company MoreBeer, along with negotiations to purchase Lagunitas Brewing from Heineken. AB recently purchased Northern Brewer, another major supplier to homebrewers, setting off speculation that they were trying to take over the homebrewing market. This latest move has only further fueled the speculation and concern by homebrewers across the country. AB Inbev spokesperson Anita Knapp denied this and says there is no need to worry. “We are not trying to take over the world, just the first half of the alphabet. Although the purchase of Lagunitas wil be difficult we hope that we will soon be able to proceed to acquire Kona Brewing and Jaded Brewing, for some diversification. The plan will end after we purchase Bell’s because we clearly don’t need another A. Please note that Sierra Nevada has never been on our radar and never will be.”

See the article at
https://www.nytimes.com/interactive/2016/04/01/business/media/fools-of-april.html
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Offline rodwha

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Re: AB Inbev purchases MoreBeer, negotiates for Lagunitas
« Reply #1 on: April 01, 2019, 02:56:26 PM »
Damn you! I got upset there for a minute as I purchase most everything from MoreBeer and like Lagunitas, but refuse to buy anything AB/InBev has a hand in.

Offline mainebrewer

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Re: AB Inbev purchases MoreBeer, negotiates for Lagunitas
« Reply #2 on: April 01, 2019, 04:00:27 PM »
Good one! I almost forgot what day it was!
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Offline rburrelli

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Re: AB Inbev purchases MoreBeer, negotiates for Lagunitas
« Reply #3 on: April 01, 2019, 04:16:15 PM »
I completely bit on this one.  :P
Just sitting here learning what I can....

Offline Robert

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Re: AB Inbev purchases MoreBeer, negotiates for Lagunitas
« Reply #4 on: April 01, 2019, 04:18:26 PM »
Good one!  Let's just hope it's a joke and not prophetic.  BTW  I like Anita Knapp, she must work with Ava Goodnight.
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Offline Richard

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Re: AB Inbev purchases MoreBeer, negotiates for Lagunitas
« Reply #5 on: April 01, 2019, 04:35:11 PM »
Thanks for catching that, Robert. I thought it might be too subtle.
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Offline riceral

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Re: AB Inbev purchases MoreBeer, negotiates for Lagunitas
« Reply #6 on: April 01, 2019, 07:06:49 PM »
Ralph R.

Offline Robert

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Re: AB Inbev purchases MoreBeer, negotiates for Lagunitas
« Reply #7 on: April 01, 2019, 07:18:07 PM »
That's not as bad as having glitter beer as a recognized style!

https://www.homebrewersassociation.org/news/aha-to-add-glitter-beer-category-to-national-homebrew-competition/
Hey, maybe ABI could buy a small brewery and dedicate it to glitter beer production.  Like at least 10 different variations.  Then we'd all have our heads spinning over what's more offensive.  ;D
Rob Stein
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Offline joe_meadmaker

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Re: AB Inbev purchases MoreBeer, negotiates for Lagunitas
« Reply #8 on: April 02, 2019, 12:59:28 AM »
Got me too.  That was scary for a moment ;)

Offline Wilbur

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Re: AB Inbev purchases MoreBeer, negotiates for Lagunitas
« Reply #9 on: April 02, 2019, 01:02:22 PM »
That's not as bad as having glitter beer as a recognized style!

https://www.homebrewersassociation.org/news/aha-to-add-glitter-beer-category-to-national-homebrew-competition/
My only issue with that it's that the srm range is off-I think a stout with silver glitter swirling around would look amazing.

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Offline Visor

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Re: AB Inbev purchases MoreBeer, negotiates for Lagunitas
« Reply #10 on: April 02, 2019, 03:36:57 PM »
   At first I only glanced at the headlines and bit on both jokes, but being a misanthrope the stupider something is, the easier it is for me to believe people are doing it.
I spent most of my money on beer, tools and guns, the rest I foolishly squandered on stupid stuff!

Offline MNWayne

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Re: AB Inbev purchases MoreBeer, negotiates for Lagunitas
« Reply #11 on: April 03, 2019, 01:10:23 PM »
Fell for it. Haven't been on the forum for a few days and 4/1 was off my radar. You guys rock.

Offline Robert

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Re: AB Inbev purchases MoreBeer, negotiates for Lagunitas
« Reply #12 on: April 03, 2019, 01:16:55 PM »
   At first I only glanced at the headlines and bit on both jokes, but being a misanthrope the stupider something is, the easier it is for me to believe people are doing it.
You say misanthrope,  I say realist...
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Offline ethinson

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Re: AB Inbev purchases MoreBeer, negotiates for Lagunitas
« Reply #13 on: April 10, 2019, 04:46:14 PM »
I was gonna say "But they already own Kona.. " (Mostly for what it's worth) and then got to end and it dawned on me... LOL
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