Author Topic: Domestic Premium?  (Read 610 times)

Offline BrewBama

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Domestic Premium?
« on: May 25, 2019, 01:32:11 AM »
This showed up in my inbox today. I had no idea these brands were considered ‘premium’.




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Offline Robert

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Re: Domestic Premium?
« Reply #1 on: May 25, 2019, 01:51:46 AM »


This showed up in my inbox today. I had no idea these brands were considered ‘premium’.




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What they mean by premium looks, from that, to be what makes them the most money.  Maybe premium as defined by distributors or supermarket buyers rather than brewers?  The SKUs those in control care about...
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Offline tommymorris

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Re: Domestic Premium?
« Reply #2 on: May 25, 2019, 02:24:38 AM »
This showed up in my inbox today. I had no idea these brands were considered ‘premium’.




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What’s wrong with the beer we got? :)

Offline chezteth

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Re: Domestic Premium?
« Reply #3 on: May 25, 2019, 02:26:29 AM »
As far as I understand, they are trying to rebrand those beers to be a premium beer choice. It's a matter of perspective, I guess.

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Offline Robert

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Re: Domestic Premium?
« Reply #4 on: May 25, 2019, 02:32:14 AM »
You know, something else just hit me.  Exact same price as locally.  I presume that's an Alabama price.  I would have expected at least some little variation from region to region, under different liquor control authorities who nominally ser minimum pricing, if only because of different tax rates, let alone other factors.  Like with gasoline.  But no.  Talk about big beer controlling the market...
Rob Stein
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Offline BrewBama

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Re: Domestic Premium?
« Reply #5 on: May 25, 2019, 02:56:40 AM »
This showed up in my inbox today. I had no idea these brands were considered ‘premium’.




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What’s wrong with the beer we got? :)


...it drinks pretty good!


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Brewed in the Tennessee Valley. Rocket City — Huntsville AL

Offline a10t2

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Re: Domestic Premium?
« Reply #6 on: May 25, 2019, 03:33:24 AM »
You misunderstand... that means they *charge* a premium for slightly boozy carbonated water.
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Offline tommymorris

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Re: Domestic Premium?
« Reply #7 on: May 25, 2019, 04:45:46 AM »
From the perspective of BJCP, all of those beers are commercial examples of their respective styles. Most commercial examples in other categories are premium, so, I guess they are premium too.

Offline Robert

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Re: Domestic Premium?
« Reply #8 on: May 25, 2019, 11:48:58 AM »
Classically,  breweries would have maybe three main products at different price points, all variations of  the same style, differentiated primarily by strength, and secondarily by the amount of adjunct and/or hops used and the quality of malts and hops used.  The tiers were categorized in the industry as "price," "premium," and "super premium," with Budweiser being AB's premium, between Busch and Michelob.  The "light" products weren't even in the main line, they were niche, specialty products, just as were extra strong or seasonal offerings.  Obviously, in this case "premium" means something different.   These are the biggest sellers (IIRC these are the top four nationally, Budweiser being number four.)
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Offline KellerBrauer

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Re: Domestic Premium?
« Reply #9 on: May 25, 2019, 12:47:04 PM »
As far as I understand, they are trying to rebrand those beers to be a premium beer choice. It's a matter of perspective, I guess.

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I agree 100%.  They’re trying to hold on to their once-strong dominance of the market.  By calling these “beers” premium, the buyer thinks they’re buying the best.
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Offline MNWayne

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Re: Domestic Premium?
« Reply #10 on: May 25, 2019, 03:25:41 PM »
Face it. These are the best beers that "big beer" can produce.
Far better to dare mighty things....

Offline denny

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Re: Domestic Premium?
« Reply #11 on: May 25, 2019, 03:29:28 PM »
Who cares?  A total non issue.
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Offline Robert

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Re: Domestic Premium?
« Reply #12 on: May 25, 2019, 03:48:06 PM »
Face it. These are the best beers that "big beer" can produce.
With their technical capabilities, they can make any beer you can imagine, probably better than anyone else can.  They make these beers because they are still the most in demand with consumers, no matter what you may read about declining market share of these products -- in real terms, that's negligible.   And Denny's right,  who cares?  Buy what you like, everybody else will too.
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Offline ram5ey

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Re: Domestic Premium?
« Reply #13 on: May 25, 2019, 08:12:03 PM »
From my standpoint...I’m with Denny.

From a independent brewery standpoint...it all about market share and consumer perception. 

Great write up about it by a brewery owner here in Ga after the Wicked Weed news. Premium has a lot to do with market share.

https://www.goodbeerhunting.com/blog/2017/5/5/watch-the-hands-not-the-cards-the-magic-of-megabrew


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Offline Wilbur

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Re: Domestic Premium?
« Reply #14 on: May 25, 2019, 10:36:44 PM »
From my standpoint...I’m with Denny.

From a independent brewery standpoint...it all about market share and consumer perception. 

Great write up about it by a brewery owner here in Ga after the Wicked Weed news. Premium has a lot to do with market share.

https://www.goodbeerhunting.com/blog/2017/5/5/watch-the-hands-not-the-cards-the-magic-of-megabrew


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This guy's got it right. Also, you have to remember beers like Busch, rolling rock, and mountain Crest exist.

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