I like it. It's clean and fairly crisp but with a hint of something extra going on (sort of a light, fruity maltiness). So far, my favorite N/A beers have been those that emulate mass market lagers. They seem to taste more like regular beer than do the IPAs, etc. that I have tried, although some of them are pretty good in their own right (e.g.
Bravus Brewing's Oatmeal Stout).
I think maybe this is getting kind of popular? I went to a show downtown last week, and the bar adjacent to the venue had it on the menu but was sold out. I've also seen some advertising outside of bars, etc.
The packaging is somewhat discreet, which is also nice.
Have you seen it around?