Conformity is a rather specific situation that I am not sure is accurate when it comes to how the GC works. Is there a specific issue that you feel has been suppressed?
There should never be conformity in the healthy operations of a GC. There should be a collaboration, there should be a baseline of seeking an objective understanding of any particular issue by everyone. There should be time for concerned or objective voices to be heard and addressed. From my perspective, the GC currently functions as a healthy body of people making decisions. If you think otherwise, then we should address that.
My career is in NYC real estate. It's rather high-stakes with a lot of key variables at play without much transparency. Both buyers and sellers make initial assumptions on how the market works that do not apply well to reality here (although those perspectives do work in other markets). When I first try to explain both how the industry works and what strategies will be effective, sometimes my perspective is met with a lot of resistance.
My response always works from a baseline of respect for their point of view. And from there, I approach the situation based on the specific factors and personalities involved. For some of my clients, they are motivated by hard facts- market trends, comparable reports, etc. For others, it's the textural feel of the physical space itself or the smoothness of the process. There is no 'one path' that works with everyone. My objective is to listen, to understand and have empathy in a non-patronizing way. It's also to recognize that most of my clients do not 'speak' real estate, and therefore I need to probe deeper, listen further and make sure what they truly need is heard in a way they can tell it. I may have all of the market knowledge and data I need, but it would be wrong for me to say I need to convince them. The goal is to get the knowledge and data to meet the client in a way that is meaningful to them. And I think this approach works just as well when it comes to opportunities presented to the GC.