I saw it the other day when paroosing the MoreBeer site. It appears they’ve expanded their current business model of buying bulk material and repackaging it. They do this with grain under the Brewmaster name and hops under the Artisan name as well as other product lines.
The good news is it’s cheaper: 12 grams of Cali for $3.99 vs 11.5 grams of US-05 for $4.49. Of course, I don’t know if it’s repacked -05 or not. Just a comparison they make on the description page.
The real savings comes in the 500g package. The price of their German yeast is ~half that of W34/70 in the larger package. Save ~$40 for the Cali vs -05. Buy in bulk, repackage and brand, pass the savings to the consumer.
From the Brewmaster site:
“Cellar Science takes the best winemaking and brewing products from across the world, and packages them in convenient sizes for you. Our yeast is packaged in a dedicated, state of the art room with HEPA filtration. Chemicals and additives are packed in convenient sizes for 6 gallon or 60 gallon batches of wine, or efficient bulk sizes. We use custom designed oxygen, light, and moisture barrier bags for the best quality and shelf life.”
I believe Mangrove Jacks uses the same business model.
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