I use Bry-97 90+% of the time coupled with 2 tsp Fermax in a 5 gal batch.
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When the proper pitch rate recommended by the mfr is used, I consistently see 16 hrs +/- 2 hr lag. I brew in the AM which puts me in the fermenter by noon-ish and the next morning I can see where the first ‘blip’ on the Tilt was as I slept. It’s 14 hrs more often than not, but I have seen up to 18 hrs. It is very predictable.
Looking at their datasheets
PITCHING RATE
50 - 100g/hL to achieve a minimum of 2.5 - 5 million cells/mL
if that information is correct, then we are looking at
log(200 / 2.5) / log(2) = 6.32 replication periods
log(200 / 5) / log(2) = 5.32 replication periods
That difference in pitching rate does not result in reduction in time to the start of active fermentation by a factor of two. We are talking about an actual extension of approximately 90 minutes between these two pitching rates, not 18 hours. The reduction has to be due to your process. You mentioned that you measure out your yeast. Are you purchasing BRY-97 in bulk? Do you aerate your wort? If so, to what extent? The addition of Fermax could help, but not be a factor of two.