I don't feel cheated, just naïve (or maybe mentally lazy) that I didn't understand this and made a bad assumption instead of fully understanding. As this thread shows, their website does have this information, its just that you have to know to look for it. The technical data sheets are on all the on-line shops show the amount of viable yeast cells. I did a quick check on one site and found the Lallemand Belle Saison is listed as having 5X more viable yeast cells than their Koln. It also has a link to their yeast calculator, if desired.
It just that thousands of homebrewers likely buy and use 1 sachet from their LHBS, without realizing they could be underpitching. After a bad experience, they may be turned off by Lallemand. IMHO, it would be to Lallemand's advantage to make the viability difference more obvious for the less experienced brewers. Many may choose to ignore the mfr's recommendation, but at least its a conscious, informed choice.