Author Topic: 12 oz six pack vs. 16 oz four pack  (Read 3024 times)

Offline akr71

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Re: 12 oz six pack vs. 16 oz four pack
« Reply #15 on: September 05, 2010, 05:22:09 AM »
The question is what would you think of it if you would see it in the store?
I wonder if beer consumers would be receptive to alternative packaging.

I do bottle in both sizes 12 oz as well as 0.5 liters.


I quite often do buy them.  I agree its just the right size for an evening beer and great for sharing with the wife over supper (while the kids are still up).

The stuff I bottle in 12 oz bottles I usually give away.
Andy

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Offline kirkshoulderroll

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Re: 12 oz six pack vs. 16 oz four pack
« Reply #16 on: September 05, 2010, 05:40:44 AM »
In Minnesota, Surly sell their beer in fourpacks of 16 ozers, and they do pretty well.

Offline Thirsty_Monk

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Re: 12 oz six pack vs. 16 oz four pack
« Reply #17 on: September 07, 2010, 04:12:50 PM »
Thank you for your response.
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Offline tubercle

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Re: 12 oz six pack vs. 16 oz four pack
« Reply #18 on: September 07, 2010, 04:31:42 PM »
IMO two beers is generally not too much, but it sounds like a good way to trick me into paying the same price for 64 oz of beer instead of 72 oz. :)

 It wouldn't work in the real world.
  It's a marketing psychology thing.

 Remember the Miller pony in an 8 pack? Sold like crazy. Folks don't consider the quantity (at least non-homebrewers 8) ) ,just the count of the containers.
 4 bottles < 6 bottles regardless or the total ounces.
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Offline tschmidlin

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Re: 12 oz six pack vs. 16 oz four pack
« Reply #19 on: September 07, 2010, 04:57:38 PM »
IMO two beers is generally not too much, but it sounds like a good way to trick me into paying the same price for 64 oz of beer instead of 72 oz. :)

 It wouldn't work in the real world.
  It's a marketing psychology thing.

 Remember the Miller pony in an 8 pack? Sold like crazy. Folks don't consider the quantity (at least non-homebrewers 8) ) ,just the count of the containers.
 4 bottles < 6 bottles regardless or the total ounces.
Well, as they say "median intelligence isn't that smart, and half of the people are dumber than that". :)
Tom Schmidlin

Offline euge

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Re: 12 oz six pack vs. 16 oz four pack
« Reply #20 on: September 07, 2010, 07:03:22 PM »
Beer should come in 40oz servings. Like God intended.

http://www.40ozmaltliquor.com/main.html
The first principle is that you must not fool yourself, and you are the easiest person to fool. -Richard P. Feynman