While a community service would be a plus, it could be an investment in future earnings with the advertising as well: Opening the doors to a clinic could attract people that might not otherwise visit. Once they see its a nice place with regular folks working there, they see the drink and food selection or entertainment lineup (menu and calendar handout along with the vaccine information), a portion may be inclined to come back as customers.
Call the local news and offer a press release and have them come down and film a story in the brewery while they’re giving shots. ...and when they interview the owner don’t forget to mention the Easter Egg hunt the afternoon of 4 Apr or Independence Day celebration Jul 4th, or trivia night, or the book club......
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