There are two different sulfur aromas that you can find in beer. H2S (hydrogen sulfide) is like eggs or volcanic gas (i.e., Yellowstone), and certain lager and hefe yeasts can produce a fair amount early on in fermentation. I also pick it up in cider fermentations from time to time. Almost no one finds this pleasing, but it can be off-gassed over time, and contact with copper will also remove it. Generally this will age out over time, and you can also blow it off by doing some CO2 purges if you have it in a kegged brew.
SO2 (sulfur dioxide) is more like a struck match. I've only ever gotten it from lager yeasts, and some people can appreciate it in low amounts. I pick this up in some commercial import lagers. I've never gotten this character from W-34/70, but I have from S-189 on occasion. I haven't tried Diamond yet, so I can't comment on that. To me, it's not a "must-have" component in all my lagers, but it evokes a certain "authentic" feeling to me when done right. I usually reach for WY2633 when I'm looking to add this character to a brew.