[majorvices]

I know I sound like an old guy but I won't even ever try this beer. I'd sometimes grab a sixer of Summerfest on the way to the pool or BBQ.

https://newschoolbeer.com/home/2021/3/sierra-nevada-discontinues-summerfest-seasonal-summer-break-hazy-ipa

[BrewBama]

My next planned brew is a Summer Ale. It might not hit SN level of Summerfest excellence but I plan for it to be awesome.


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[allenhuerta]

Can't say I'm surprised. Can't find a lot of my favorites anymore. Even with my young experience in craft beer, I'm the old guy. Started in 2010. If it ain't hazy, the new kids on the block don't want it (can I get some Tumbler, please!)

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[narcout]

Bummer.  I always enjoyed Summerfest.  Maybe they will bring it back in the future.

It's odd that this "session IPA" has both less alcohol and lower IBUs than their APA (which by the way is almost the only domestic beer I ever purchase).  I guess the counterargument would be that it has, supposedly, hop flavor and aroma that is more on par with an IPA.

I do enjoy their Hazy Little Thing IPA, though it does sometimes cross over into that sweaty gym sock flavor.

[Megary]

I’m very curious to try Summer Break. Sounds interesting to me.

Sorry to see Summerfest go, it was pretty decent.

[majorvices]

I personally feel the hazy thing is a gimmick that is going to play itself out to a degree. I'm not the one to question SN's marketing but this seems a year too late. With Summerfest they seemed to have a perennial winner. Maybe I'm wrong.

[hopfenundmalz]

Bought a lot of Summerfest last summer when my own lagers ran out. Damnit, more Bells Lager of the lakes this summer, when my homebrew runs out.

[tommymorris]

I personally feel the hazy thing is a gimmick that is going to play itself out to a degree. I'm not the one to question SN's marketing but this seems a year too late. With Summerfest they seemed to have a perennial winner. Maybe I'm wrong.

I like Summerfest. I don’t like hazy or session IPAs. I think a beer with a lot of hop flavor and aroma needs a bitter backbone.

[tommymorris]

Bought a lot of Summerfest last summer when my own lagers ran out. Damnit, more Bells Lager of the lakes this summer, when my homebrew runs out.

I’ll just have to make sure my lagers don’t run out!

[majorvices]

All the mass produced hazy beers use Tanal A anyway, I'm sure of it. If you are making a beer hazy with tannic acid just "because" seems like that defeats the purpose. It's just a gimmick.

[Megary]

I personally feel the hazy thing is a gimmick that is going to play itself out to a degree. I'm not the one to question SN's marketing but this seems a year too late. With Summerfest they seemed to have a perennial winner. Maybe I'm wrong.

Hazies are a gimmick?  When did Heady Topper come out?

Now Summer Break might be a lousy beer, who knows, but I can’t see Hazy/NEIPA’s going anywhere anytime soon. 

[allenhuerta]

I personally feel the hazy thing is a gimmick that is going to play itself out to a degree. I'm not the one to question SN's marketing but this seems a year too late. With Summerfest they seemed to have a perennial winner. Maybe I'm wrong.

Hazies are a gimmick?  When did Heady Topper come out?

Now Summer Break might be a lousy beer, who knows, but I can’t see Hazy/NEIPA’s going anywhere anytime soon.

Funny thing about Heady, this was not their intention with that beer I can't remember the interview that was from. I'm sure I can find it. The hazy was a side effect and that's why they wanted you to drink it from the can, not a glass.

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[majorvices]

I personally feel the hazy thing is a gimmick that is going to play itself out to a degree. I'm not the one to question SN's marketing but this seems a year too late. With Summerfest they seemed to have a perennial winner. Maybe I'm wrong.

Hazies are a gimmick?  When did Heady Topper come out?

Now Summer Break might be a lousy beer, who knows, but I can’t see Hazy/NEIPA’s going anywhere anytime soon.

When they are mass produced just to have haze? Absolutely. Read my post just above the one of your's I just quoted. Ever hear of Miller Clear?

[Megary]

I personally feel the hazy thing is a gimmick that is going to play itself out to a degree. I'm not the one to question SN's marketing but this seems a year too late. With Summerfest they seemed to have a perennial winner. Maybe I'm wrong.

Hazies are a gimmick?  When did Heady Topper come out?

Now Summer Break might be a lousy beer, who knows, but I can’t see Hazy/NEIPA’s going anywhere anytime soon.

When they are mass produced just to have haze? Absolutely. Read my post just above the one of your's I just quoted. Ever hear of Miller Clear?

Never heard of it, but then again I haven’t had anything “Miller” in over 30 years.

Of course anything “fake” is a gimmick, but my point is that if a style has been around long enough (relative) and remains popular (also relative), it is no longer a gimmick. I’m talking about well made craft hazies. I’m not sure if you are actually arguing against that or not.   

[majorvices]

I don't recon I was clear -- it's a gimmick when the haze is induced by tannins simnply because people expecy or seek after "haze". Of course, I guess the same thing could be said about inducing a permanent haze in a hefe-weizen.

Regardless, I like Heady Topper and I have brewed a few hazy IPAs commercially. They aren't easy to brew and kudos to those who brew them well. But if I was going to do a mass produced one that shipped regionally in cans I'd induce the haze with Tanal A so that it could remain hazy and shelf stable.