I kind of feel like there is no wrong answer. You can bitter with it. You can FWH with it and you can use it late. Hell, you could DH with it if that's your thing. I have made a very pale and delicate wort with just pilsner and maybe Vienna or Munich 1 (90/10) and then used something like HM to bitter and I would boil for only 30 minutes so I would need more hops than I would need for a 60 and then... no more hops in the boil. I might get 20 IBUs from that 30-minute addition and with the grist so simple, it's surprising how robust the hops can be and how much character you get from them. The same could be said for many good, fresh hops including Edelweiss, Liberty, Mt. Hood, Sterling, Northern Brewer, etc.