Many people are avoiding the vaccination because they’re simply afraid of needles or don’t want to take the time. So, there are incentives to help them through.
Regarding the effects of COVID, some folks get through it with nothing more than a “simple head cold” - such as my brother. Others, are down for weeks and months - like my sister in-law. Some have scarred lungs that will never heal - like a friends mother in-law. And, 580k + have died from this disease - like my 35 year old nephew. So, yea, everyone has a choice to get the vaccine, or not. The incentives are merely a way of getting the “undecided” to join the team.