Author Topic: if you were beginning to export beer from your microbrewery for the first time,  (Read 237 times)

Online fredthecat

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if you were beginning to export beer from your microbrewery for the first time, would you choose choose a popular bar-area of a city and offer low prices on your beers?

the idea would be to gather interest and some name recognition.


Offline kramerog

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Distributors generally control the price that is charged to retailers and retailers charge their own prices so it is hard to execute the strategy that you describe. If you are self-distributing then that's a very different situation.

Offline majorvices

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FYI: In the craft beer beer world consumers usually equate low prices with low quality. How many times have you scanned a craft beer wall and looked for the cheapest selection? It may work for a well known brand like Two Hearted, but it usually doesn't work with small batch craft beer.

Online fredthecat

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Thanks both of you. Appreciated, I think those answers line up together.

Essentially - made a standout beer, rather than price position it.