Every brewery that wants to continue brewing has the same problem:
Getting their beer into as many glasses as possible.
To the general public, one "craft" beer is much the same as another. Assuming that word has any meaning any more.
The difference is the story that the beer tells.
Jim Koch finding the recipe for what would become Sam Adams in an attic.
Ken Grossman scrapping brewing equipment together and putting Sierra Nevada beer in other people's bottles.
Nick Bush, Drifter Brewing Co in Cape Town, SA.. lagers his kegs in an cave 100 feet underwater.
There's only so much you can do with water, hops, barley and yeast. But the people that make it will always be the most interesting part to me. Even if the stories aren't 100% true.