At some point, the "bogus style" becomes "real", despite its creation as a marketing gimick; I can't help but think of the Cascadian Dark IPA, the crazy hazies and the many sour beer trends that have evolved over time - they were different enough to be recognized as styles, but many were created with an element of gimmickry that in part exhibits marketing influence to create demand. Many brewpubs tweak a style to create something that falls between existing styles, technically, but call it something different from either style it splits. A well made beer of any style or of no particular style can be enjoyable. The history of this one shows how a color can dominate the creation of a new style. Interesting, indeed.