Labels have more control over our purchase making decisions than most of us could ever realize.
So what does this label say?
or this label?
Labels mean crap to me as a pig in a pink dress is still a pig in a pink dress.
Posted in an overly dramatic manner
Those labels certainly say something. Otherwise, why bother putting anything on the labels except the name of the brewery in plain type? The label is a significant contributor to branding. Even in the case of a label that doesn't look "modern or professional" by our standards. Kitchy, funky, hand drawn - all that stuff is meant to attract. Its sets up your expectation.
Even Westvleteren's lack of a label is branding. It says quality in a way a label can't say. It's sells itself as "exclusive".
There's basically 7 triggers that a brand will inspire: Power, Trust, Mystique, Vice, Alarm, Lust, and Prestige. Just about any label will say this about a company, or a it will have a mixture of the two. For instance: Budweisser is going for Trust and Prestige. Sam Adams goes for Prestige. Blue Moon is going for Mystique. Brasserie Caracole is definitely going for Mystique. Stone is going for Vice and Prestige. It seems that GD is going for Prestige and Power. It's interesting that obviously changed the direction of their labels from previous branding. I'm not exactly sure their message is clear, but IMO the boldness of their designs probably is mean to jump out at you from the shelves, in spite of what Mike thinks. I'm not saying they are doing a great job at their branding - I'm just saying.
I think that all breweries, whether they know it or not, are aiming for one of those triggers with their branding. Likewise, everyone of us, whether we know it or not, are triggered by brand. Labels do influence people to pull the trigger on their purchase. In Thirsty's case, it looks like you are triggered by Mystique from the labels you have posted here and elsewhere.