"Brew Masters......up or down.....?"
up of course. it's a show about craft beer. how could it be down?
That really sums it all up pretty well!
As I've stated before, I could care less if it comes off as a DFH infomercial.
In the final analysis,
it's a great informercial for the spirit of "craft" brewing (even if I dislike that term).
No doubt there will be other shows imitating and hopefully expanding on this one.
Kudos to Sam for getting involved in this.
It's certainly a win for him and DFH, but if it increases awareness of and curiosity about "good" beer, it's also a win for this small but growing segment of the industry.