I had this beer last night on tap from a beer pub in Indy. This beer is quite different from typical spiced Christmas or Winter beers. My first impression upon tasting was Cotton Candy. Not a flavor I had experienced in a beer before. Upon reflection, I determined that the beer had a cherry-like flavor and aroma with slightly elevated acidity. Hop bittering was moderate to low with the malt flavor being more noticable, but the acidity providing a crisper finish.
Bell's website confirms that there are no spices in this brew and the character is all from malt and hops. I'm surprised that there isn't any cherry juice in the beer, but with the character of the new hop varieties, I'm not surprised that they were able to craft this cotton candy/cherry character.
I found it interesting and enjoyable. My wife did comment that she had a bit of heartburn after the glass, so the acidity may be a little pronounced for some.
I'd also say that it could still be a pretty good summer beer too.