By trying this matter in the court of public opinion instead of, you know, the federal trademark office, both breweries succeeded only in airing some procedural dirty laundry that in no way helps beer drinkers or buyers. By opening those screeds with pap like “To Our Wonderful Craft Beer Community” and “To Bell’s customers and the passionate craft beer community,” each tried to play to what they clearly believe is craft beer fans’ inflated sense of justice and moral clarity. Never mind that the customers of each brewery are members of that same community, or that this whole thing could have been resolved behind closed doors if Bell’s just kept its mouth shut and Innovation had the good sense to, you know, bring a lawyer to the U.S. Patent and Trademark Office to defend its trademark application.
Trademark is per business type. This is why we can have Delta Airlines, Delta faucet, delta Dental...Transport and beer are not in the same category/business type.
When good guys quarrel. http://www.mlive.com/business/west-michigan/index.ssf/2015/03/black_white_flame_3_floyds.html