In general I feel that Belgians work well for converting wine snobs. They see it has a cork and they're all like, ooh, that's fancy! And then I'm all like, well get ready to have your mind blown, cuz this is beer!
Then I bang out Stairway on air guitar, with the volume on the air amps cranked to 11.
After I smash the air guitar on the air stage, I push my hair back, look 'em dead in the eye, and say, Yeah, that just happened.