Just some perspective.
Bell's changed the Solsun name to Oberon after a cease and desist from the maker of Sol in Mexico. This was many years ago, but I remember Larry Bell saying that it taught a lesson about defending the breweries IP.
There used to be a reference to "Heminwayesque trips to the UP" on the Two Hearted label. I have read that it was removed due to a request from the Hemingway family estate.
It goes both ways.