Very funny that I found this post so quickly. I had the exact same question.
I bottled on Monday night and I did not rinse my bottles of the sanitizer because it is "no rinse." However I got to thinking that not rinsing something like a spoon, fermenter, or tubing does not pose the same threat to 5 gallons as not rinsing a bottle that will only hold 12oz. Afterward I got to worrying if not rinsing bottles was a bad idea because of the smaller volume of beer vs concentration of sanitizer residual left in the bottle.
It seems from the posts here that it should not be a problem.
In related news, bottling is a horrible process.