Love it but . . .
I think it may lack some practicality. The Old English looks great but will transfer poorly into smaller fonts. Parts of the logo are outside the bounds of the graphic. This make printing onto a tap handle more difficult, and making a mold for a specialty tap handle a pita.
Love the work
Great Potential
I think the word you're looking for is Blackletter, but the typeface doesn't really fit into that category either its more of a Monogram, but I understand your concerns at smaller sizes which is why if you notice, the inside of the glyphs are highly contrasted with lighter colors surrounded by darker/starker colors of the outline and solid drop shadow. This limits eye motion and centers attention to the solid inner detail which actually makes it even MORE legible at smaller sizes as the edges will "disappear" as they get smaller with the added benefit of making the lighter colors stand out. Try to say that without taking a breathe!
As for the breakouts, its a design decision that focuses attention and guides the eye to specific places in the order you wish them to be seen, if that makes sense. Try this: Close your eyes and then open them really fast, whats the first thing you see on the logo? Whats the second? In my experience the eye is drawn initially to the large typeface not only because of its size and color scheme but because of how it breaks the boundary of the overall shape. Secondly my eyes go to the gun, another breakout.
If you look at the shape of the placard in the background and extend that out a half of an inch all the way around, that would be a good simple shape for the tap handle. Atleast that's what i had in mind when I first thought of it. Of course, you could go nuts with it and make the tap handle in the shape of the gun itself, but man that would be a ton of cash!
Thanks for the critique, without constructive feedback designers wouldn't learn and never get any better.
Cheers!
Tony
Topic: Brewery Logo Design (Read 3444 times)
