Author Topic: Brewery Logo Design  (Read 1257 times)

Offline tonyp

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Brewery Logo Design
« on: May 17, 2011, 04:29:49 PM »
I'm a graphic designer and in my spare time I like to experiment with different projects either to hone my skills or learn new ones. Since I got back into brewing I've been obsessed with beer logos and labels so I decided to create a one for a fake company.

I heard the word Flintlocke somewhere and it stuck so I decided to run with it.

Lemme know what you think!

Cheers!
Tony

Live from the Jersey Shore!

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Offline rabid_dingo

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Re: Brewery Logo Design
« Reply #1 on: May 17, 2011, 04:43:59 PM »
I like it! Looks good.

I wish I had that skill. Anytime I picture something and I put pencil to paper, something is lost
in translation from head to my hand. Looks like a 3 year old drawing... :-\
Ruben * Colorado :)

Offline majorvices

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Re: Brewery Logo Design
« Reply #2 on: May 17, 2011, 05:51:39 PM »
Hey cool! Another graphic designer on the forum! Logo looks great! 8)
Keith Y.
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Offline bluesman

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Re: Brewery Logo Design
« Reply #3 on: May 17, 2011, 07:29:28 PM »
Awesome!

Really stands out nicely.  :)
Ron Price

Offline Mark G

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Re: Brewery Logo Design
« Reply #4 on: May 17, 2011, 07:31:40 PM »
You certainly have some talent. I wonder if you could do some freelance work for homebrewers. I'll bet there's a market.
Mark Gres

Offline weazletoe

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Re: Brewery Logo Design
« Reply #5 on: May 17, 2011, 09:15:30 PM »
He already has his first customer.  ;) (soon as said first customer saves a few bucks. hehehe.....)
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Re: Brewery Logo Design
« Reply #6 on: May 18, 2011, 04:32:44 AM »
Very nice! One of the best I've seen in a while, but you sure are old. :)

Offline sandy

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Re: Brewery Logo Design
« Reply #7 on: May 18, 2011, 06:04:09 AM »
Love it!  PM sent... ;)

Offline MrNate

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Re: Brewery Logo Design
« Reply #8 on: May 18, 2011, 06:45:39 AM »
Looks nice! I would have stylized the weapon more, but that's just me. I think it's something about the transition between the border and that graphic that doesn't look quite right. I'd maybe put a bit of dark inner glow on the red circle, over the stock and a continuation of the black outer border around the hammer. Or something.

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Offline bonjour

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Re: Brewery Logo Design
« Reply #9 on: May 18, 2011, 07:08:59 AM »
Love it but . . .

I think it may lack some practicality.  The Old English looks great but will transfer poorly into smaller fonts.  Parts of the logo are outside the bounds of the graphic.  This make printing onto a tap handle more difficult, and making a mold for a specialty tap handle a pita.

Love the work
Great Potential
Fred Bonjour
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Everything under 1.100 is a 'session' beer ;)

Offline dirk_mclargehuge

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Re: Brewery Logo Design
« Reply #10 on: May 18, 2011, 07:14:52 AM »
I like it.  Let us know if helping out fellow brewers is something you'd be interested in.

Offline tonyp

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Re: Brewery Logo Design
« Reply #11 on: May 18, 2011, 09:21:53 AM »
Thanks for all of the positive feedback, I appreciate it!

Tony
Live from the Jersey Shore!

Bottled:
Grandpa Louie's Cream Ale
Eagle Point Pale Ale


Phrases for Creatives, #22:
"I'll try being nicer if you'll try being smarter."

ccarlson

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Re: Brewery Logo Design
« Reply #12 on: May 18, 2011, 10:34:04 AM »
Now this is a beer logo:

Offline tonyp

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Re: Brewery Logo Design
« Reply #13 on: May 18, 2011, 12:21:23 PM »
Love it but . . .

I think it may lack some practicality.  The Old English looks great but will transfer poorly into smaller fonts.  Parts of the logo are outside the bounds of the graphic.  This make printing onto a tap handle more difficult, and making a mold for a specialty tap handle a pita.

Love the work
Great Potential

I think the word you're looking for is Blackletter, but the typeface doesn't really fit into that category either its more of a Monogram, but I understand your concerns at smaller sizes which is why if you notice, the inside of the glyphs are highly contrasted with lighter colors surrounded by darker/starker colors of the outline and solid drop shadow. This limits eye motion and centers attention to the solid inner detail  which actually makes it even MORE legible at smaller sizes as the edges will "disappear" as they get smaller with the added benefit of making the lighter colors stand out. Try to say that without taking a breathe!

As for the breakouts, its a design decision that focuses attention and guides the eye to specific places in the order you wish them to be seen, if that makes sense. Try this: Close your eyes and then open them really fast, whats the first thing you see on the logo? Whats the second? In my experience the eye is drawn initially to the large typeface not only because of its size and color scheme but because of how it breaks the boundary of the overall shape. Secondly my eyes go to the gun, another breakout.

If you look at the shape of the placard in the background and extend that out a half of an inch all the way around, that would be a good simple shape for the tap handle. Atleast that's what i had in mind when I first thought of it. Of course, you could go nuts with it and make the tap handle in the shape of the gun itself, but man that would be a ton of cash!

Thanks for the critique, without constructive feedback designers wouldn't learn and never get any better.

Cheers!
Tony
Live from the Jersey Shore!

Bottled:
Grandpa Louie's Cream Ale
Eagle Point Pale Ale


Phrases for Creatives, #22:
"I'll try being nicer if you'll try being smarter."

Offline bonjour

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Re: Brewery Logo Design
« Reply #14 on: May 18, 2011, 12:28:32 PM »
That's what I get for looking at one graphic out of what would be a family of them targeting different purposes.

And I do like the breakouts.
Fred Bonjour
Co-Chair Mashing in Michigan 2014 AHA Conference in Grand Rapids, Michigan
AHA Governing Committee; AHA Conference, Club Support & Web Subcommittees



Everything under 1.100 is a 'session' beer ;)