The closest I get to buying "swill" is Full Sail Session.
Full Sail aint available in my neck of the woods, but I agree in principle. There are so many good, flavourful craft lawnmower beers out there that I see no need whatsoever to drink cheap industrial lagers. Right now, I have kegs of hefeweizen, pilsner, altbier on tap, and all are under 5% abv, light, crisp and refreshing.
And PBR IS for hipsters - who else would pay more for the same cheap beer but with a retro label on the can?