Author Topic: Beer making gifs  (Read 978 times)

Offline thcipriani

  • Assistant Brewer
  • ***
  • Posts: 143
    • View Profile
Beer making gifs
« on: July 07, 2011, 08:42:43 AM »
Saw this on FastCompany Design this morning:

http://www.fastcodesign.com/1664413/genius-marketing-artsy-animated-gifs-show-beer-making-process

Which begs the question - in what medium will Dogfish Head choose to sellout next?
Tyler Cipriani
Longmont, CO

Online morticaixavier

  • Official Poobah of No Life.
  • *
  • Posts: 5688
  • Davis, CA
    • View Profile
    • The Best Artist in the WORLD!!!!!
Re: Beer making gifs
« Reply #1 on: July 07, 2011, 08:48:39 AM »
How is selling selling out? if you are a commercial operation you have to market yourself. In this world of viral advertising and reality TV as marketing DFH does what it can to sell it's products, and pretty good products at that. For a commercial brewery to experiment as much as they do and still be successfull is pretty cool in my opionion.
"Creativity is the residue of wasted time" - A. Einstein

Jonathan I Fuller

Offline dbeechum

  • Administrator
  • Brewmaster General
  • *****
  • Posts: 2310
  • Pasadena, CA
    • View Profile
    • Experimental Brewing
Re: Beer making gifs
« Reply #2 on: July 07, 2011, 08:58:38 AM »
Yeah this is a business and let's face it - Sam's been able to do an interesting job making a number of strange beers and using that and his good looks and showmanship to promote the ever living hell out of the company.

And I say this as someone who isn't always a fan of DFH beers. I think it's the Ringwood variant they use and the fact that I've got a West Coasters taste buds for beer now.

Plus, I really want to learn how to make those cinemagraphs. Those can be so awesome.
Drew Beechum - Maltosefalcons.com
- Vote in the AHA GC Election! - http://bit.ly/1aV9GVd  -
-----
Burbling:
Gnome is in the Details
*Experimental Brewing - The Book*
Tap:
Peanut Butter Jelly Time
Tupelo Mead
Farmhouse Brett Saison

Offline EHall

  • Brewmaster
  • *****
  • Posts: 566
    • View Profile
Re: Beer making gifs
« Reply #3 on: July 07, 2011, 09:30:59 AM »
Genius! This is cool stuff... the looping is absolutely perfect! This can open up all kinds of advertising ideas... no selling out going on here!
Phoenix, AZ

Offline tonyp

  • Brewmaster
  • *****
  • Posts: 563
  • If it ain't broke you aren't trying hard enough...
    • View Profile
Re: Beer making gifs
« Reply #4 on: July 07, 2011, 08:39:15 PM »
i made about 20 of these for a client over 10 yrs ago when they were still called "animations", old-fashioned, i know.

I created them using Adobe After Effects by masking out the moving sections and laying them over a still-frame background with a bit of feathering. its not difficult, but it can be a bit tedious depending on the content.

I'm sure there is some new-fangled software that makes it much easier nowadays using multiple stills and bracketing. in my day we did it by hand, pixel by pixel, uphill! both ways!! GET OFF MY LAWN!

but i digress...

Tony
Live from the Jersey Shore!

Bottled:
Grandpa Louie's Cream Ale
Eagle Point Pale Ale


Phrases for Creatives, #22:
"I'll try being nicer if you'll try being smarter."

Offline phillamb168

  • Brewmaster General
  • *******
  • Posts: 2335
  • Lardy, France
    • View Profile
    • My Job
Re: Beer making gifs
« Reply #5 on: July 08, 2011, 01:44:43 AM »
These types of GIFs are really popular these days - see http://cinemagraphs.com/ for more info. It's a super cool technique.
I'm on twitter: phillamb168
----
morticaixavier for governing committee!

Offline davidw

  • Cellarman
  • **
  • Posts: 42
    • View Profile
Re: Beer making gifs
« Reply #6 on: July 08, 2011, 06:25:36 AM »
Sam has a lot of the same drive Ray Kroc had.

Offline thcipriani

  • Assistant Brewer
  • ***
  • Posts: 143
    • View Profile
Re: Beer making gifs
« Reply #7 on: July 08, 2011, 07:36:27 AM »
Fine - he didn't sellout - he bought in...whatever.
Tyler Cipriani
Longmont, CO

Offline EHall

  • Brewmaster
  • *****
  • Posts: 566
    • View Profile
Re: Beer making gifs
« Reply #8 on: July 08, 2011, 09:32:32 AM »
Fine - he didn't sellout - he bought in...whatever.

*hug* its ok, relax, go drink some brews!
Phoenix, AZ

Online morticaixavier

  • Official Poobah of No Life.
  • *
  • Posts: 5688
  • Davis, CA
    • View Profile
    • The Best Artist in the WORLD!!!!!
Re: Beer making gifs
« Reply #9 on: July 08, 2011, 03:03:59 PM »
Fine - he didn't sellout - he bought in...whatever.
sorry didn't mean to jump down your throat. It's just that all too often a company will actually sell out and the quality and/or variety of their products will drain away as they are corpratized ( I don't think that is a word). I don't actually drink alot of DFH beers although the midas touch is a special thing.
"Creativity is the residue of wasted time" - A. Einstein

Jonathan I Fuller

Offline thirsty

  • Assistant Brewer
  • ***
  • Posts: 244
  • Brewster, NY
    • View Profile
Re: Beer making gifs
« Reply #10 on: July 08, 2011, 05:47:27 PM »
Well, whatever. The gifs are cool.

Offline thcipriani

  • Assistant Brewer
  • ***
  • Posts: 143
    • View Profile
Re: Beer making gifs
« Reply #11 on: July 09, 2011, 08:30:55 AM »
Fine - he didn't sellout - he bought in...whatever.
sorry didn't mean to jump down your throat. It's just that all too often a company will actually sell out and the quality and/or variety of their products will drain away as they are corpratized ( I don't think that is a word). I don't actually drink alot of DFH beers although the midas touch is a special thing.

Hey man, it's like 2Pac said, i ain't mad atcha.

Also, another lyric from the same 2Pac song that's pertinent to the discussion, "I moved up out of the ghetto, so I ain't real now?" - Mr. Shakur has, once again, given us all a little something to think about.
Tyler Cipriani
Longmont, CO