We need to re-look this issue as well.
I suspect we may split the difference and go $30/$45.
After all, the AHA has individual and family and Full Conference and Social Pkg for that matter.
We may also offer $10 off if they renew in December of 2011 for 2012. Money today, right.
Which brings up another dues topic... time frame.
I'm assuming our club, like many others that I have heard, does Jan - Dec pricing to keep things simple.
I understand that some clubs pro-rate, that's some thing we don't do for a couple reasons.
1) It requires some actual book keeping.
2) Our biggest event is Oktoberfest. There is no way we'd let you become a $10 member for that.
The biggest problem that we've had is flatting our revenue curve.
This is our historical dues collection curve:
- We get an initial surge in numbers for Dec for the next year.
- It Drops off until we get a small bump for Springfest (mostly guilt related)
- Next the Summer swoon
- Finally the upsurge for OFest and the drop to nothing
All things being equal (total members gained through out the year), I'd rather have this:
We approach the more ideal curve by requiring members be in good standing for some events, but really the best of all situations is to have anniversary renewals. The devil in that detail is managing 500 individual anniversaries.
There really isn't anyway to do that without some serious membership management automation. This is a topic I will post in it's own thread at some point. We've basically gone barcoded membership discount cards for attendance. We have yet to do the individual billing dates.