Inside joke; About 8 years ago we were on a family road trip and the kid was about tired of being in the car so I was telling him about fictitious beers (with ridiculous flavors and additions) that I was planning to make at the fictitious brewery that I was going to open. After a few "yeah right" comments from the kid he asked, ok so what's the name of your brewery? Right there in a field next to the hwy was the answer. A cow standing perpendicular to us, tail stiffly raised in the air with the most impressive jet stream coming from his arse that I've ever seen. "Pooping Cow! The name of the brewery is Pooping Cow." Made the kid laugh anyway.