I've always pondered why many bars, pubs, clubs, etc. like to have few or no windows and near-pitch black atmospheres, in some crazy attempt either to create mood lighting or to disguise how fricking dirty their bars and bar flies are. Conversely, I have a different idea. If I ever have a brewpub, I always figured I'd name it the "Well Lit Brewing Company" and have frickin white walls and ceiling, perfectly cleansed stainless steel bar and bar stools, and 300 watt bulbs lighting up the whole place. How's that for awesome. Tag line might be something along the lines of, "Don't just wallow in the shadows. Get Well Lit."