Author Topic: Brewed Longer? What does that even mean?  (Read 2717 times)

Offline majorvices

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Re: Brewed Longer? What does that even mean?
« Reply #15 on: July 22, 2011, 01:10:10 PM »
My guess: They mash longer for extra fermentability.
Keith Y.

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Offline majorvices

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Re: Brewed Longer? What does that even mean?
« Reply #16 on: July 22, 2011, 01:18:32 PM »
My second guess: the fly sparge.
Keith Y.

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Offline BrewingRover

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Re: Brewed Longer? What does that even mean?
« Reply #17 on: July 22, 2011, 01:21:01 PM »
My favorite was the line in the beer commercials on TV back in the '70's and early '80's when the guy takes a swig of beer and then says: "You know? it doesn't get any better than this."  I think it was Michelob or some thing like that.
Maybe back then that was the best, but thank goodness it isn't now  8)

You can sell just about anything if you hype it right.

I remember that being Coors and it turns out it was Old Milwaukee!
http://www.youtube.com/watch?v=gzCBNPtKQMc
It's such a fine line between stupid and clever.

Offline weithman5

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Re: Brewed Longer? What does that even mean?
« Reply #18 on: July 22, 2011, 01:34:17 PM »
"triple hops brewed"

this cracks me up as well.
Don AHA member

Offline gmac

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Re: Brewed Longer? What does that even mean?
« Reply #19 on: July 22, 2011, 01:35:59 PM »
I love the recent Miller Lite bottle with the spiral twisties in the neck to make it pour faster/smoother or whatever.  My opinion, when you have to rely on the packaging to sell your product, your products crap!

Edit:  I forgot to mention Molson M - the world's first "micro-carbonated" beer.  Apparently the bubbles were just too big for some people...

Offline Slowbrew

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Re: Brewed Longer? What does that even mean?
« Reply #20 on: July 22, 2011, 01:46:19 PM »
One add I thought really was great was for Rainier Beer.  It was just a guy on a bullet bike accelerating through a forest.  The engine noise was rrraaaaaiiiiiiiiiinnnnnnnnieeeeeeeeeeerrrrrrrrr...... beerrrrrrr.

That was it.

Paul
Where the heck are we going?  And what's with this hand basket?

Offline BrewingRover

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Re: Brewed Longer? What does that even mean?
« Reply #21 on: July 22, 2011, 02:01:35 PM »
One add I thought really was great was for Rainier Beer.  It was just a guy on a bullet bike accelerating through a forest.  The engine noise was rrraaaaaiiiiiiiiiinnnnnnnnieeeeeeeeeeerrrrrrrrr...... beerrrrrrr.

That was it.

Paul
I loved Rainier's ads. I drank a lot of that back in the dark ages called the 1980s/early 90s in Utah
It's such a fine line between stupid and clever.

Offline nateo

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Re: Brewed Longer? What does that even mean?
« Reply #22 on: July 22, 2011, 07:48:22 PM »
[I drank a lot of that back in the dark ages called the 1980s/early 90s in Utah

Utah sells booze? I was there in 2005 and had a hard time even finding coffee, let alone anything stronger.
In der Kürze liegt die Würze.

Offline rabid_dingo

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Re: Brewed Longer? What does that even mean?
« Reply #23 on: July 23, 2011, 12:39:09 AM »
I still laugh out lout at his miller commercial.

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Ruben * Colorado :)

Offline weithman5

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Re: Brewed Longer? What does that even mean?
« Reply #24 on: July 23, 2011, 04:58:29 AM »
i drank rainer dark on tap in the wheelhouse tavern in bremerton washington.  used to get three schooner's for a buck, drink one while waiting for the ferry home. save the other two tokens for the next day.
Don AHA member

Offline gordonstrong

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Re: Brewed Longer? What does that even mean?
« Reply #25 on: July 23, 2011, 05:23:40 AM »
I used to brew longer.  Then I learned what I was doing and got several hours back from my brew day.

Now if we could only do something about people who think judge longer is a good thing...
Gordon Strong • Beavercreek, Ohio • AHA Member since 1997 • Twitter: GordonStrong

Offline jhwk

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Re: Brewed Longer? What does that even mean?
« Reply #26 on: July 23, 2011, 08:21:48 AM »
"Why ask why? Drink Bud dry!"

wosrt ad ever.  drink it, because we said so...  >:(
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Offline gymrat

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Re: Brewed Longer? What does that even mean?
« Reply #27 on: July 23, 2011, 08:24:05 AM »
I remember "double krausening" from beer commercials in the past. I don't remember which of the big 3 made that claim.

Perhaps you're thinking of Old Style.  "Twice brewed and fully krauesened." Once for taste, once for smoothness.

Supposedly, the current formula is once again krauesened. 

Thats the one.
Ralph's Brewery
Topeka, KS

Offline denny

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Re: Brewed Longer? What does that even mean?
« Reply #28 on: July 23, 2011, 08:52:09 AM »
I used to brew longer.  Then I learned what I was doing and got several hours back from my brew day.

Now if we could only do something about people who think judge longer is a good thing...

It's the American way!  More is always better!  ;)
Life begins at 60.....1.060, that is!

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Offline darkmorford

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Re: Brewed Longer? What does that even mean?
« Reply #29 on: July 23, 2011, 12:43:14 PM »
One add I thought really was great was for Rainier Beer.  It was just a guy on a bullet bike accelerating through a forest.  The engine noise was rrraaaaaiiiiiiiiiinnnnnnnnieeeeeeeeeeerrrrrrrrr...... beerrrrrrr.

That was it.

Paul

I still hear that one on the radio here in Seattle every now and then.