[brewmonk]

Of course it's expensive, they've gotta pay for that fancy website, video, and theme music.
I just made a kit beer like that and felt like I was just making a can of condensed soup.
The "exact" temperature controlled fermentation is nice, but I would think I could pay a lot less to come up with something that would do about the same job.
Really, that just seems like something a CEO would have in his office to impress people and be able to say, "I'm a homebrewer"

Admittedly, it does look nice. 

[gigatropolis]

Not sure I understood the pressure control. Does that thing Carbonate while fermenting by keeping the whole thing under pressure? Kinda coolish

[ynotbrusum]

Krikeys, the t-shirt is $43!  With that I can almost get a sack of grain.