Anything that gets "Joe Sixpack" to try something other that the bland BMC type beers, I'm all for. Granted, BMC is behind all this, but if it gets the average guy (gal) to break out of their comfort zone, expand his palate for something different, and experience what real beer can be like, then I hope it works. I will probably try it out, if they build one near me. I truly love Belgians beers. I hope they serve some of the "true" Belgians, some of the obscure and very tasty beers, not just the mass marketed/mass produced ones.