[denny]

I liked that show.

But you guys have a vested interest.  As much as I like brewing, I really didn't care for it.  So, if the main appeal is to people in the beer culture and it can't even draw someone as obsessed as I am, it would seem that it wouldn't have much mass appeal.

[bluesman]

I think there was a genuine interest in the show eventhough I know there were some that really don't like Sam and DFH, it still held viewers interests because of it's content (craft beer). I really didn't see it as a DFH marketing ploy. Maybe I'm just biased but I really enjoyed the episodes.

[denny]

I think there was a genuine interest in the show eventhough I know there were some that really don't like Sam and DFH, it still held viewers interests because of it's content (craft beer). I really didn't see it as a DFH marketing ploy. Maybe I'm just biased but I really enjoyed the episodes.

But you're already interested in the subject.  I don't think it was a compelling enough show to draw in your average viewer who isn't a beer geek.  It couldn't even draw me in, and I seem to have an interest in all things beer! 

[bluesman]

I think there was a genuine interest in the show eventhough I know there were some that really don't like Sam and DFH, it still held viewers interests because of it's content (craft beer). I really didn't see it as a DFH marketing ploy. Maybe I'm just biased but I really enjoyed the episodes.

But you're already interested in the subject.  I don't think it was a compelling enough show to draw in your average viewer who isn't a beer geek.  It couldn't even draw me in, and I seem to have an interest in all things beer! 

I understand your point...and you may be right. I didn't see any verified ratings. (published)

I think it had potential to be compelling enough to draw in more viewers (non beer-geeks). Perhaps we can agree to disagree on that point.

[denny]

I understand your point...and you may be right. I didn't see any verified ratings. (published)

I think it had potential to be compelling enough to draw in more viewers (non beer-geeks). Perhaps we can agree to disagree on that point.

Absolutely!  I have no verifiable info, either.  Just some rumors I heard and my own impressions.

[jeffy]

I think that they tried a little too hard to draw in the non beer geek viewers by introducing drama into each episode.  Every show had some sort of arbitrary deadline that had to be met or else and a back story about dumping a huge batch of beer.  I understand that it was intended to show a business side to a craft beer show, but it just seemed so contrived to me.  I was entertained by the recreation of a historic or rare style, not by the drama of a deadline they had to meet for no apparent reason.
I wonder if they have some more episodes that they filmed and are ready to broadcast.

[tschmidlin]

I liked that show.

But you guys have a vested interest.

  What vested interest?

[denny]

I liked that show.

But you guys have a vested interest.

  What vested interest?

Being a beer geek, silly!

[jamminbrew]

I think that they tried a little too hard to draw in the non beer geek viewers by introducing drama into each episode.  Every show had some sort of arbitrary deadline that had to be met or else and a back story about dumping a huge batch of beer.  I understand that it was intended to show a business side to a craft beer show, but it just seemed so contrived to me.  I was entertained by the recreation of a historic or rare style, not by the drama of a deadline they had to meet for no apparent reason.
I wonder if they have some more episodes that they filmed and are ready to broadcast.

I was rather entertained when they spilled the label glue all over the floor... must've been a royal b!^@# to clean up...

[tonyp]

I watched all of the episodes and while it wasn't a marvel of tv entertainment I liked it for what it was, the only 'beer geek' show on tv. I think my biggest problem with it was the sustainability of the idea, how many different types of one-off special celebrity event brews can you do before it jumps the shark. Now if each episode was from the perspective of a different craft beer company like Sierra, Flying Fish, Founder's, etc etc then it may have had a wider range of content to choose from and would keep viewers that were 'on the fence' looking forward to the next episode because of hte promise of it being different.

In my opinion, there are still two types of shows that might work concerning beer:

1) Top Brewer - A Top Chef spinoff where homebrewers from across the country compete to win a prize at the end, like becoming the head brewer at a newly opened brewery or brew pub. Of course with special guest judges like John Blichmann, John Palmer or our very own Denny Conn!

Of course the difference between this and cooking show is the time differential between preparing food and fermenting beer but with proper editing techniques those "and we let it sit for 2 weeks" would go by faster than a viagra commercial

2) American Brewer - An American Chopper-type show where cameras follow along during the day-to-day running and operation of a small craft brewery or brewpub...SHENNANIGANS ensue!

If any producers are ready to make these, I totally have the logos and theme graphics ready to go!


Tony

[tschmidlin]

I liked that show.

But you guys have a vested interest.

  What vested interest?

Being a beer geek, silly!

Oh, I see what you mean.  That's not really what vested interest means, but that's ok.

[Jimmy K]

What makes the least sense to me about this theory is that Coors had Blue Moon spots out the yin yang on Discovery during Brewmasters.  I'm not sure I buy it, Blue Moon or the conspiracy theory.

My friend at Dogfish told me that Coors wanted to be a title sponsor as in "Brewmasters presented by Blue Moon" and Sam said "Hell no". And then Coors threatened to pull advertising.

[denny]

Oh, I see what you mean.  That's not really what vested interest means, but that's ok.

Yeah, I know, but I was on a 5 min. break from work running on 3 hours sleep.  It was the only thing I could think of!

[bo]

I. Now if each episode was from the perspective of a different craft beer company like Sierra, Flying Fish, Founder's, etc etc then it may have had a wider range of content to choose from and would keep viewers that were 'on the fence' looking forward to the next episode because of hte promise of it being different.

I agree, It can't always be the Sam Show.

[bluesman]

Yes...and Sam wanted to pass the baton to other craft breweries to keep the program interesting. He insisted upon that.