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Author Topic: Presenting Homebrewing at Festivals  (Read 10193 times)

Offline hamiltont

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Re: Presenting Homebrewing at Festivals
« Reply #15 on: October 20, 2011, 01:56:12 pm »
Just a thought.  People's attention span is pretty short so brewing beer at the event will probably lose most folks. How about a kiosk with a short video that goes through the steps, but skips the "waiting" time. Have it continually repeat. Then have a display of the various ingredients & tools. ie. barley, hops, yeast, mash tun, BK, burner, IC, kegs, bottles (demo bottle capping) etc...  Maybe a flow chart of the process on display as well. The guys running the booth can be there to answer questions & get into more detail for those you "hook".  Cheers!!!

Another brain fart: Set up a one keg system to demonstrate how easy it is to configure & use, with water of course...
« Last Edit: October 20, 2011, 02:03:18 pm by hamiltont »
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Offline Jimmy K

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Re: Presenting Homebrewing at Festivals
« Reply #16 on: October 20, 2011, 02:03:08 pm »
Quote from: hamiltont on October 20, 2011, 01:56:12 pm
Just a thought.  People's attention span is pretty short so brewing beer at the event will probably lose most folks. How about a kiosk with a short video that goes through the steps, but skips the "waiting" time. Have it continually repeat. Then have a display of the various ingredients & tools. ie. barley, hops, yeast, mash tun, BK, burner, IC, kegs, bottles (demo bottle capping) etc...  Maybe a flow chart of the process on display as well. The guys running the booth can be there to answer questions & get into more detail for those you "hook".  Cheers!!!

Actually, I found it worked out well. There is often not much to do leaving plenty of time to talk to people. The process drew in people to talk to. And several homebrewers stuck around all day providing extra people to interact with the public. People love seeing the mash.
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Offline morticaixavier

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Re: Presenting Homebrewing at Festivals
« Reply #17 on: October 20, 2011, 02:41:29 pm »
Quote from: hamiltont on October 20, 2011, 01:56:12 pm
Just a thought.  People's attention span is pretty short so brewing beer at the event will probably lose most folks. How about a kiosk with a short video that goes through the steps, but skips the "waiting" time. Have it continually repeat. Then have a display of the various ingredients & tools. ie. barley, hops, yeast, mash tun, BK, burner, IC, kegs, bottles (demo bottle capping) etc...  Maybe a flow chart of the process on display as well. The guys running the booth can be there to answer questions & get into more detail for those you "hook".  Cheers!!!

Another brain fart: Set up a one keg system to demonstrate how easy it is to configure & use, with water of course...

I don't know what you're tal...
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