Dry yeast has come a long way, true. BUT, I know that if I was at my LHBS and knew I could buy a "double" smack pack for $10 that would pitch the appropriate amount per Mr. Malty, I would. And why couldn't WL just make a "double vial". Still seems strange to me knowing that there are a lot of experienced homebrewers out here now.
I suspect (without any evidence) that since White Labs and Wyeast are competing against one another in a high-volume, low-margin market, they're each wary of increasing prices and losing business to the other.
Note that when Wyeast came out with the Activator packs, White Labs increased the cell counts in the vials (and the price, IIRC) almost immediately.