I don't if anybody has been following the this story, but it sounds as if Brewmaster's the Discovery Channel about the Dogfish Head Brewery was canceled due to Coor's putting pressure on the Discovery Channel. It would appear that they threatened to stop advertising on their channel unless they cut the show. I'm continually baffled at the lengths that "Big Beer" has gone to try to stop craft beer from servicing their niche market. It's starting to become a trend that big companies go out of their way to destroy small businesses that don't even pose a threat to them at all. Gotta love capitalism.
Anthony Bourdain, host of the Travel Channel's
No Reservations program, tweeted on March 29, 2011 that "big beer" threatened to pull their commercials from the Discovery Channel if
Brew Masters was left on the air. Apparently, No Reservations and Brew Masters shared the same production company.
Being a beer geek, I liked the program and even downloaded them to my computer from iTunes. Yes, it was predictable: Sam decides to do something "never been done before" and goes off to search for exotic ingredients, then back at Dogfish the crew tries to continue plant operations while dealing with some crisis, miraculously they pull off the beer with mere moments to spare to accolades from discerning beer aficionados. Nonetheless, it was an opportunity to entertain and educate people about brewing beer. When I toured DFH in August I had the chance to ask about those crises, the three that I asked said that during the six weeks of filming each episode took there were several crises to choose from.
Topic: Discovery Brewmaster's Canceled Because Of Threats From Big Beer (Read 15168 times)
