The following statement was prepared by the candidate, and the views expressed do not necessarily represent those of the American Homebrewers Association.
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My name is Matt Bolling, and I am asking for your vote to serve on the American Homebrewers Association’s Governing Committee.
I served on the AHA staff as the Events & Membership Coordinator for over seven years from March 2013 to May 2020. My unique perspective of the AHA’s internal operations will benefit the organization, and you (the AHA member).
I’ve been homebrewing for almost ten years, and have been a member of five homebrew clubs in three states during my hobby tenure. I now serve as the North American Marketing Manager for Brewers Supply Groups’s HandCraft division – which is a wholesale supplier to the homebrewing industry.
I have had the opportunity to meet homebrewers from all over the country through my time serving on the AHA staff, and now my professional role focuses on helping homebrew retailers grow their businesses.
My experience working to grow the homebrewing community for almost a decade will serve well for the AHA Governing Committee. My campaign for the Governing Committee is based on two pillars:
Homebrew Retailer Support
The AHA is an organization that focuses on bringing new people into the hobby, and providing educational content to hobbyists of all levels. However, a huge aspect of our hobby lives in local retailers. The AHA has attempted programs aimed at supporting homebrewing retailers in previous years, but have had mixed success.
Brick-and-mortar homebrew supply shops have always been a nexus for new brewer education, and they need revitalized support. As a GC candidate, I’ll focus on guiding the AHA to help:
- Provide regular retailer-focused educational content through the AHA
- Audit the AHA’s current annual industry survey, and focus on collecting data that will be more important to retailers
The AHA’s presence with homebrew clubs has become more involved since launching the Club Insurance program in 2014, and the dues reimbursement program in 2017 – however there is more work to be done to help support clubs.
One of the last projects I initiated while on the AHA staff was the Virtual Homebrew Club Meeting program, where the AHA provides speakers for homebrew clubs through online platforms, such as WebEx. As a GC member, I will work to expand that program and improve upon it by implementing a quarterly homebrew club leadership summit, where club leaders from all over the country can commune virtually to discuss what has worked for their respective clubs.
Thank you for reading my candidate statement, and I am happy to answer any questions about my candidacy, or platform for running. You can find me here:
AHA Forum username: wmbolling